Launching The Cutt Label Via FB Ads After Months Of Preliminary Work By Founder
Industry:
Fashion/Apparel
Services:
Facebook/Instagram Ads
Results in a nutshell:
CTR increase from 0.57% to 1.6%
4X ROAS on prospeccting campaigns
6X ROAS on remarketing efforts
The Brand
Founded in 2020, and based in the UK, The Cutt Label sells female dresses, swimwear e.t.c. After months of deep preliminary work by the owner and in-house team, we were approached to help launch using paid media. We then figured out Facebook Ads to be the best channel to launch. After weeks of research/analysis, we went to work!
The Challenge
-Increase store traffic
-Increase returns.
-Boost overall ROAS.
The Solution
-The brand was brand-new, so we brainstormed and developed a robust account strategy, backed by data from our previous/current work with fashion brands. This allowed us to unlock a steady revenue stream for the brand.
-Running conversion-focused campaigns on Facebook, rather than awareness or anything else allowed us to reach customers who were already searching products related to the brand. So, it becomes easier write compelling ad copy to increase sales - all while showing high-quality creatives that portrays the brand perfectly.
-The brand has a luxury look/aesthetic (coupled with its high price point), so we made sure to write ad copy that fit the brand and portrays the products in the most “luxurious” way possible.
-We also collaborated with the brand’s in-house team to obtain content from influencers - which we utilized in our overall paid social strategy.