Groth Digital x The Cutt Label
About The Cutt Label
Founded in 2020, and based in the UK, The Cutt Label sells female dresses, swimwear etc. After months of deep preliminary work by the owner and in-house team, we were approached to help launch using paid media. We then figured out Facebook Ads to be the best channel to launch. After weeks of research/analysis, we went to work!
The Groth Method
At the beginning of the partnership, the brand was brand-new, so we brainstormed and developed a robust account strategy, backed by data from our previous/current work with fashion brands. This allowed us to unlock a steady revenue stream for the brand.
Running conversion-focused campaigns on Facebook, rather than awareness or anything else allowed us to reach customers who were already searching for products related to the brand. So, it became easier to write compelling ad copy to increase sales - all while showing high-quality creatives that portray the brand perfectly.
The brand has a luxury look/aesthetic (coupled with its high price point), so we made sure to write ad copy that fits the brand and portrays the products in the most “luxurious” way possible.
We also collaborated with the brand’s in-house team to obtain content from influencers - which we utilized in our overall paid social strategy.
Goals & Challenges
The goal: increase store traffic, Increase returns and boost overall ROAS.
Challenges:
-rising ad costs affecting the paid media landscape
-macro factors (interest rate, recession etc.) affecting the consumer purchasing power.
