Groth Digital x Rashi Chowdhary
About Rashi Chowdhary
Rashi is a nutrition expert and diabetic educator. She has her clinical practice in Dubai and Mumbai. Her forte is helping people lose weight and manage their weight by stabilizing their insulin levels, healing their gut and balancing hormone health. She specializes in metabolic syndrome and lifestyle disorders.
The Groth team was approached to help boost returns from Facebook Advertising for the Rashi & ONE brands.
The Groth Method
Our team conducted an initial research/audit to understand the existing state of the ad account. This then allowed us to build out the right ad account structure, creative strategy, landing page setup.
The strategy was simple:
1. Develop and test (on a weekly basis) data-driven creatives that conveyed how the Rashi programs can help women solve nutrition-related problems.
2. Pull out the winners and make iterations of them.
3. Test those iterations, along with new ads
4. Rinse and repeat.
We focused on rapid creative testing on FB which involved identifying the right concepts/angles and building direct-response style ad units that sold Rashi & ONE programs’ solutions in the most convincing manner while maintaining brand value.
Goals & Challenges
Goal: Maintain a scalable return on ad spend while driving quality leads/purchases on a monthly basis.
Challenges: tracking issues relating to the architecture of the client’s website. Our team went ahead to implement several fixes including: setting up Conversions API, making changes to how payment is collected on the backend, setting up different reporting sheets e.t.c.
